Amazon
Aging
Respond to Amazon's demand for aging-friendly products and design an aging-friendly system that matches the products and adapts to future trends and Amazon's own ecosystem.
Duration
Jan - Mar 2023
Role
Art Director
UX Designer
Project Prompt
Aging with Amazon. We are on the precipice of universal digital nativity (those born or brought up during the age of digital technology and therefore familiar with computers and the internet from an early age): how might Amazon best support customers to age alongside technology at home?
Part
(A)
Theme
Research
About
To find the opportunity between existing ecosystems, advantages, and potential future technologies with the prompts of Amazon.
Amazon
Ecosystem
Amazon's ecosystem maps visually display the entire system of, products, services, devices, platforms, and systems. Amazon takes 2C e-commerce business as the core, "customer-centric" as the tactical landing point, "scale as the goal" as the strategic landing point, and pan-B2C as the core business model and continuously extends outward. The company also continues to expand across geographies and long tails to cover all scenes of users.
Amazon
Opportunity
We mapped insights from our research on a map to identify areas that could be explored and the potential opportunities that may exist within those areas. Based on our findings, we have 4 parameters to focus on
Potential
Technology
Determine possible directions based on Amazon's own ecosystem and layout
Eldertech
Part
(B)
Theme
Identify
About
Based on the collected questionnaires and interviews with nearly twenty people, we analyzed the raw data and affinitize them to find the user behaviors and insights.
Interview
Insights
User
Behavioral Model
The Vibrant Lifestyler
The Self-Actualizer
The Health Guardian
Part
(C)
Theme
About
Based on the collected questionnaires and interviews with nearly twenty people, we analyzed the raw data and affinitize them to find the user behaviors and insights.
Initial
Ideas
Final
Concept
Aura
Aura is the user-facing component of the system that keeps people connected, informed, and adventurous. It is a front-end system that interacts with the user and provides them with information that is most relevant to them throughout their day. Aura integrates with all of the technology surrounding the user and works together for their benefit. It also accepts user input, allowing them to take advantage of the analyzed data that Core and Sol provide.
Aura is accessible wherever and whenever people need it, working with them throughout their lives to help them make informed decisions and take meaningful action.
As noted, Aura is a comprehensive system that has been designed to keep people connected, informed, and adventurous. It serves as a friend, advisor, and mentor, providing support and guidance to help people live the best life possible.
Core
Next is CORE. Core is the secure subsystem within Aura that encompasses medical tracking and health information. It monitors users' activity, diet, and health by integrating biosensor data from various devices. It keeps a secure record of users' health data and trends over time, which can be used to provide insights into risk factors and suggest mitigations for potential underlying conditions.
By operating within the Amazon Aura system, Core can seamlessly integrate with devices that provide biosensor data, allowing it to monitor people's activity, diet, and health in real-time.One of Core's primary features is its ability to keep a secure record of an individual's health data and trends over time. This information enables people to be more informed about their health, providing valuable insights into their well-being and potential risk factors.
Sol
Sol is the background infrastructure that "gives life to" Aura and Core systems. It pulls anonymized data from Aura devices about hobbies, habits, and daily interactions to enable Aura to provide insights to the user and enable them to be informed, connected, and aligned with their goals. Sol provides Core with deep insights into users' health by analyzing vast amounts of data from billions of customers. It is the soul of our system (it’s that cheesy lol) and the mechanism that connects people through time and space (might be out there but basically it needs a dramatic and interesting way to close).
Sol is the beating heart of our system, providing the crucial foundation upon which Aura and Core build a comprehensive and interconnected ecosystem that benefits users in all stages of life. With each person’s interaction with this system, Sol becomes increasingly intelligent, robust, and effective, providing users with unparalleled insights and monitoring that can enhance and potentially extend a healthy life in conjunction with Amazon.
With early implementation, the possibilities are endless, offering a brighter future full of promise and potential.
Part
(D)
Theme
About
Service blueprint is a visual tool used to describe and organize all the components and interactions of a service to better understand the involved actors, touchpoints, and activities during the service delivery process. In this project, we will create a service blueprint for Amazon, exploring how they might best support customers in aging alongside technology at home, under the theme "Aging with Amazon."
